Retargeting brings back the other 98 percent by keeping track of customers who visit your website and then by displaying your retargeting ads to them as they visit other websites online.
How does retargeting work?
The good news is that your mProactive package takes care of all of the technical aspects of retargeting, so you don't have to worry about it. Essentially, what it is... we place a piece of computer code in your website that creates a list of people who visit your site by placing anonymous retargeting cookies in their browser. (Cookies are electronic messages sent to a web browser as a text file that identify users.) This list of cookies allows mProactive to display retargeting ads to your potential customers as they visit other sites. Because mProactive works with the largest ad exchanges, we can retarget your customers just about anywhere they may go.
Why is retargeting so successful?
Retargeting generates greater return on new customer acquisitions by keeping your brand front and center and bringing "window shoppers" back.. Every time your customer sees your retargeting ads, your brand gains traction and more recognition - and staying "top-of-mind." The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of solid branding and repeated exposure.
Retargeting on mobile
Did you know 2015 was the first year mobile searches surpassed desktop searches? Mobile is by far the best place to reach your future patients. Today's customers regularly shift between desktop, mobile and tablet devices throughout the day. The rise of mobile usage presents an enormous opportunity for our customers to reach geo-targeted audiences with the right message at the right time.